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Privacy Policy
Last Updated: March 26, 2004
This website (www.dole.com) is controlled or maintained by Dole Food Company,
Inc. ("Dole," "we," "us," or "our"). At Dole, we recognize that many visitors
to our website are concerned about the information they provide to us and how
we treat that information. Dole respects your privacy and is committed to
protecting your personally identifiable information. We have adopted this
privacy policy ("Privacy Policy") to explain what information may be collected
on www.dole.com ("Site") and how such information may be used and/or shared
with others. This Privacy Policy applies solely to information collected
through this Site and not through any other sources. This Privacy Policy is
subject to the terms and conditions posted on this Site ("Terms and
Conditions"). Please review this Privacy Policy each time you visit our Site to
ensure that you have read and agree with the current policy, as it may be
amended without notice. The date of our Privacy Policy is set forth at the top
of the document. Any changes to this Privacy Policy will be effective
immediately upon the posting of the revised Privacy Policy on this Site. Your
use of the Site constitutes your agreement to the terms and conditions set
forth in this Privacy Policy.
Your information and how we use it
We respect the privacy of all of our on-line guests. Our web server recognizes
and records certain non-personal information about visitors. Currently, this
information may include the type of browser used (e.g., Netscape Navigator,
Internet Explorer), the type of operating system (e.g., Windows 98, Windows
2000, Windows NT, Linux, Macintosh) and the domain name or ip address of the
visitor's Internet service provider (e.g., America Online, Compuserve,
Earthlink), the number of users that visit a specific page on the Site and the
character and duration of such visits. However, in the future, we may collect
other non-personal information as new technology for the Internet becomes
available. Non-personal information is used only for internal review purposes
such as tracking the total number of visitors to our Site on an aggregate,
non-personally identifiable, basis. This information may be used to help
analyze site traffic and improve our services. We may also aggregate such
information to create statistical data and we may share that information with
potential advertisers, partners, affiliates and other third parties. At no
point, however, do we access any personally identifiable facts in this process.
We do not require visitors to our Site to register or provide information in
order to view our Site. However, in certain circumstances, you may be asked to
provide us with some specific information about yourself in order to use or
access certain features on the Site, such as sweepstakes, contests, trivia
games, rebate and coupon offers, surveys and other promotions; to receive
information from us in the future, such as newsletters; or to fulfill a request
or order for publications, merchandise or other information or materials. Such
information may include contact information (such as your name, address,
telephone number and e-mail address), as well as other information we may
require to carry out certain features of the Site (such as demographic
information, including age, gender, hobbies, preferences, etc.). We do not
collect personally identifiable information from visitors to our Site unless it
is provided to us voluntarily and knowingly. The personally identifiable
information you submit will be used: (i) to carry out your requests and respond
to your inquiries, and (ii) as otherwise disclosed at the point where such
information is collected or in any additional terms and conditions applicable
to the particular feature of the Site. To accomplish this, we may share your
personally identifiable information with third parties that perform functions
on our behalf (or on behalf of our partners) or who have joined us in providing
promotions and activities, such as companies (including retailers) or
individuals that deliver packages, fulfill orders, participate in our
promotions, administer our promotions, provide diet and nutrition information,
provide marketing or promotional assistance, process credit card payments,
analyze data or provide customer service, but such information will be shared
only to the extent these third parties need such information to perform their
functions.
Your personally identifiable information (except any credit card information
provided) may also be used by us or shared with our subsidiaries and affiliates
("Dole Affiliates"). However, you will always have the opportunity to instruct
us not to share your information with Dole Affiliates by contacting us at the
address listed below.
We may also share your personally identifiable information with other companies
that are not affiliated with Dole and are not business partners of Dole, but
would like to provide you with additional products and/or services that we
think may be of interest to you. However, your personally identifiable
information will not be provided to these unaffiliated third parties without
prior approval from you either through an "opt-in" choice at the point of
collection or a response to a notification from Dole seeking approval for to
share your personally identifiable information with an unaffiliated third
party. If you change your mind about the permission you have given through an
"opt-in" choice, you may change your permission instructions by contacting us
at the address provided below.
Cookies
In addition to the non-personally identifiable information described above, we
may also send you "cookies." Cookies are small text files from a website that
are stored on your hard drive. These small text files make using a website more
convenient by saving your passwords and preferences for you. Cookies themselves
do not contain any personally identifiable information. We may analyze the
information derived from these cookies and match such information with data
provided by you or another party. We may provide our analysis and certain
non-personally identifiable information to potential partners, advertisers (who
may use this information to provide advertisements tailored to your interests)
or other third parties, but we will not disclose any personally identifiable
information, except as provided in this Privacy Policy.
You have the option of deciding whether or not to accept a cookie by resetting
your browser to notify you whenever a cookie is being sent to your hard drive.
You may also delete a cookie manually from your hard drive. Please note,
however, that some parts of this Site may not function properly or may be
considerably slower if you refuse to accept a cookie or choose to disable your
cookies settings.
Further Disclosure
We reserve the right to disclose any personally identifiable or non-personally
identifiable information if we are required to do so by law or if we reasonably
believe that such action is necessary in order to: (i) fulfill a government
request; (ii) conform with the requirements of the law or to comply with legal
process served on us; (iii) protect or defend the legal rights or property of
Dole, Dole Affiliates, this Site or its users; or (iv) in an emergency to
protect the health and safety of this Site's users or the general public.
Children Under 13
Some activities on our Site are designed specifically for children and are
collected in a section of the Site called "Fun for Kids" ("Kids' Section"). We
understand the concerns of parents regarding privacy, especially when it comes
to protecting information collected from children, and we strongly encourage
parents to supervise and participate in their children's online activities and
consider using parental control tools available through online services and
software. These tools help parents maintain an Internet environment appropriate
for children.
Dole has developed the Kids' Section of this Site to be a fun and educational -
and safe - place for children to visit, and therefore, the Kids' Section of the
Site is operated in compliance with the Children's Online Privacy Protection
Act ("COPPA") and supports the guidelines issued by the Council of Better
Business Bureaus' Children's Advertising Review Unit (CARU). We do not request
children under the age of 13 to provide more personally identifiable
information than is reasonably necessary to participate in an activity on the
Site. Whenever we collect personally identifiable information from children, we
do so in compliance with the parental consent requirements of COPPA. This means
that if we determine that a visitor is under the age of 13 (we may ask for the
visitor's birth date or age to do this), the personally identifiable
information provided will not be used or maintained without the consent of the
child's parent or guardian. In certain circumstances, we may require children
under the age of 13 to provide us with the contact information for their parent
or legal guardian. We will use this information to (i) notify such parents or
legal guardians of their children's participation in an activity on the Site
and of our privacy practices, and/or (ii) seek consent to their children's
participation in an activity on the Site. Without his/her parent's or legal
guardian's permission, a child under the age of 13 may not be able to
participate in certain activities.
For example, in the Kids' Section, we may provide a special e-mail addrFor
example, in the Kids' Section, we may provide a special e-mail address so that
children can send messages to us or to one of our fruit or vegetable
characters. A non-commercial, informational message may be sent back to the
child. We do not and will not use or share your child's e-mail address for any
purpose other than responding to the message your child has sent. The Kids'
Section may contain a "chat room" where children can participate in a
conversation with one of our fruit or vegetable characters. A "screen name"
will be collected from your child to be used during the course of the chat
session. This screen name is not personally identifiable to your child.
Furthermore, the child is the only human participant in the chat session. The
chat session is not open to other participants and the character's responses
are provided by a software program. Once the child closes the chat session, the
screen name is immediately deleted and is not stored or maintained in any way.
Occasionally, we sponsor educational, recipe or other contests for children on
our Site. In order to enter the contest via our Site, the child is required to
provide an e-mail and/or mailing address. Before allowing the child to
participate in the contest, we will obtain the consent of his/her parent or
legal guardian. This personal information is used solely to enable us to notify
the contest winners and will not be used or shared for any other purpose.
The Kids' Section may offer visitors the opportunity to purchase products or
educational materials. Although on-line ordering of products is available from
sections of the Site directed toward adult visitors, products or materials may
not be ordered on-line directly from web pages directed toward children.
Mail-in order forms may be provided for printing out. Children who access the
pages providing the opportunity to print out order forms are encouraged to
obtain their parent's permission before disclosing any personal information or
making a purchase decision.
We may also collect a child's name and e-mail address to the extent necessary,
as required or permitted by law, to protect against liability or to protect the
security of this Site. Information collected for these reasons will not be used
for any other purposes.
Dole does not currently give or sell any personally identifiable information
collected from children under the age of 13 on our Site to anyone, including
affiliated companies. If we propose to share information with other parties, we
will notify the child's parent or legal guardian and will state with whom we
propose sharing information and why. The child's parent or legal guardian must
consent to the disclosure of the their child's personal information before it
can be shared. Parents may consent to Dole's collection and use of their
child's personal information without consenting to the disclosure of the
information to third parties, including affiliated companies.
A parent or legal guardian can request that we remove, change or refuse further
submission of information relating to a child under the age of 13 by sending an
e-mail to dole_consumercenter@na.dole.com
or by contacting us at the address listed below. Any such request must contain
the child's name, address and e-mail address so we can locate such child's
information.
Other Sites
This Site may contain links to other websites that we do not control or
maintain. We are not responsible for the privacy practices employed by these
other websites. We encourage you to note when you leave this Site and to read
the privacy statements of such other websites before submitting any personally
identifiable information. In addition, this Site may link to websites owned or
operated by subsidiaries or companies affiliated with Dole ("Affiliated
Sites"). Please note that the Affiliated Sites are subject to the privacy
policies posted on those sites.
Keeping your Information Secure
We have reasonable and appropriate electronic and physical security measures in
place to protect against the loss, misuse and alteration of the information
under our control. Please be advised, however, that while we strive to protect
your personally identifiable information and privacy, we cannot guarantee or
warrant the security of any information you disclose or transmit to us and
cannot be responsible for the theft, destruction, or inadvertent disclosure of
your personally identifiable information.
Transfer of Assets
As we continue to develop our business, we may sell or purchase assets. If
another entity acquires us or all or substantially all of our assets,
personally identifiable information, non-personally identifiable information,
and any other information that we have collected about the users of the Site
may be transferred to such entity as one of the transferred assets. Also, if
any bankruptcy or reorganization proceeding is brought by or against us, all
such information may be considered an asset of ours and as such may be sold or
transferred to third parties.
Contact Information
If you have questions or comments about our privacy practices, or if you wish to
review, amend or delete any personally identifiable information you have
provided or if you wish to modify the permission you have given us regarding
use of your personally identifiable information, you can contact us at:
Dole Food Company, Inc.
One Dole Drive
Westlake Village, California 91362-7300
Attention: Consumer Center
Phone: 1-800-232-8888
E-mail: dole_consumercenter@na.dole.com
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